Boo Creative

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Boo Creative

Beth Ricciardi and I go way back, well before careers and kids and freelance work. She has been a steady source of assignments, inspiration, and collaboration. She brought me several engaging clients, and offered me many opportunities to contribute to her own work with comps and brainstorming and technical support. Most recently, Beth and I redesigned her website. The previous HTML site was massive and spanned all sorts of endeavors, which she was finding unwieldy to update and hard to navigate. She found a theme and designed the structure she was after; it was my job to make her vision possible, from building her transparent logo to discovering all the bells and whistles in the theme. She can now make her own updates easily in WordPress, and display all the facets of her work in a more focused, more user-friendly fashion.